Thierry BIEVRE, Chief Executive Director of Elithis group, a famous French Building Engineering firm, shares feedback on best practices to make Energy Efficiency a successful market.
From your experience, what are the main barriers to a broader Energy Efficiency development?
“The first difficulty I see is the fact that actors in the building industry are compartmentalised and struggle at working cooperatively within the value chain. As an example, an architect doesn’t always start designing a building including an engineer, an installator and a Facilities Manager. Another big issue is industry habits, especially within big firms such as contractors. Indeed, for instance, companies, which used to build buildings with a kind of building material, don’t naturally look at new solutions such as waste material. Finally, I think that often, suggested Energy Efficiency solutions focus on technical products, and not enough on people behaviours. My concern is that we should always try to improve people’s quality of life and comfort. This is the only way to motivate decision makers to invest massively in Energy Efficiency.”
What are you looking for in terms of Government’s and Local Authorities’ support?
“As a firm’s CEO, I’m not waiting for any help from public authorities. On a daily basis, we don’t need them to create, develop and succeed. However we need them to set course and to stick to it. Public Authorities should define the ambition, and then let the market build and manage it. Unfortunately, today, this is not the case. Public decision makers may want to let explorers define their own way to make progress. In terms of course to set up and as a key example, Government might rise energy prices progressively and constantly, as this would give a positive signal to energy consumers and Energy Efficiency firms.”
Please, share 3 tips with our readers to sell more Energy Efficiency projects.
“I would say: 1. work cooperatively with other firms, start-ups and organisations. Don’t try to be the value chain master. You’d fail. Build your own customer value proposition network. 2. think in terms of hybrid solutions. Combine wood, concrete and steel, for example. Build not only comfortable offices but also convertible housings. And 3. What I prefer in cities, it’s not buildings, it’s streets. Because this is the place I can meet people. Turn towards people-focused solutions.”
Sources: Thierry BIEVRE’s interview in October 2013, Elithis
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