1. Get to know local regulation first
The EU is aiming for a 20% cut in Europe’s annual primary energy consumption by 2020. The Commission has proposed several measures to increase efficiency at all stages of the energy chain. Targets and measures vary from a EU Member State to another. Before launching a product in a given EU Member State, you may want to know the existing measures, regulations and incentives within the country. Visit the European Commission’s website.
2. Identify your target markets
Regulation is not sufficient to help you target EU Member States where you want to launch your product. You may want to also assess the maturity of these markets. To do so, you’ll find on odyssee-indicators website a selection of 30 key energy efficiency indicators developed within the ODYSSEE MURE project together with energy efficiency data from 1990 until 2010. if you want to focus on buildings, the data hub for energy building performance should provide you insightful stats.
3. Don’t start from scratch
EU institutions and associations are very proactive to provide feedback, best practices and tools. The little-bit-obsolete but-still-interesting European Energy Service Initiative website provides still good content. Thus, you’ll find there toolbox for Energy Performance Contracting including standard documents for EPC, country reports and market development; and good practice examples of typical and successful contracting projects.
4. Find a powerful support
In order to promote your product, run lobbying actions or gain support from big firms, you can join The Coalition For Energy Savings or any other local or European associations, whose purpose is to bring together business, professional, local authorities and civil society organisations to make the case for a European energy policy that places a much greater, more meaningful emphasis on energy efficiency and savings.
5. Ask for help
Facing some difficulties in your strategy implementation, you may want to share your concern and find insights from Energy Efficiency experts. Just join the BuildUp Blog team and ask your question.
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