Energy Efficiency doesn’t work because we don’t want it

Following Tim Harford’s article about Jevons Paradox, one argument in Jevons’ favour might be that economy offsets Energy Efficiency by more usages, added values and, finally, energy consumption because of our need to have more.

In this thoughtful 10-minute speech, Mujica, the Uruguayan President, presented a very committed political point of view, arguing that our environmental impact no longer allows us to maintain our willingness to have more. He spoke before representatives of the 139 countries attending the Rio+20 Summit on Sustainable Development opened by UN Secretary General Ban Ki-moon in Rio de Janeiro, Brazil in June 2012. Enjoy!


Presidente Mujica


Does our Society need to change that far? Is there any other solution in our current paradigm? What could be a peaceful and painless solution? How can we massively reduce our environmental impact without losing our level of comfort?


Source: UN.org


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