Bridge the gap

How to bridge technical and behaviour changes

Bridge the gap

NOESIS

As this blog points it out often, the Energy Efficiency industry seems to be growing apart into two nearly distinct camps: the technical side and the behavior side.“It’s bad enough that we now have these quantitative versus qualitative ideologies glaring at each other from opposite sides of the room, but in many instances they can work against each other.” In his very interesting blog article, NOESIS’ Ryan REID highlighted how to bridge technical and behaviour changes. I tried to sum up here the key insights:

  • We all choose one or the other side and feel ours is the most important.
  • Behavioural sciences solution may look like fluffy, especially for technology-focused people.
  • The dashboard solution helps ocupants discover exactly how to reduce their energy impact by letting them witness the measured impact of their actions on the total energy consumption.
  • Mandated energy disclosure is a behavior tool that motivates efficiency improvements by aligning tenants’ and owners’ interests.
  • Technical efficiency improvements can actively challenge the occupant to change behavior to the further benefit of energy efficiency through gamification.
  • Hiring energy managers working on technical projects, behaviour initiatives, and on what projects to pursue and how to coordinate can make sense for some big facilities.
However, if I may, from my perspective, Ryan only gets it half right.
Indeed, I do believe that bridging technical and behaviour changes is necessary but not enough to massively spread out Energy Efficiency best practices. My thought is that smart appliances and energy services should provide non-energy products to help attract consumers’ interests and push them to paying for the added value. Thus, I guess a non-interested-in-energy-conservation consumer could be willing to pay a premium for a a home smart appliance that provides usefull and practical services like preventively detecting washing machine breakdown and calling repairment services companies.
In a forthcoming post, we’ll delve into this concept of extra-energy products, where the necessary becomes unnecessary, and the unnecessary necessary.

 

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