There is a natural and human tendency that leads to not change a statu quo: ‘the change aversion’. This lies into your customers’ relationships as well. That’s often the first answer Energy Efficiency services suppliers declare while asking them why their clients don’t want to invest into Energy Efficiency projects.
In order to avoid, or at least mitigate, this syndrome, just make some educational tools to convince clients that your solutions will provide them (and especially users) more comfort, more practicality, more fun!
This is what Energy UK did last July. “Energy UK has announced new measures to advise and protect customers who use smart meters. The Smart Meter Installation Code of Practice (SMICoP) and Smart Meter Data Guide were designed to bolster customer confidence during the smart metering roll out between now and 2020.”
“The SMICoP specifies the minimum standards that utilities are required to follow when installing smart meters in consumers’ homes so the installation experience is positive, customers are protected, and understand what will happen during the installation process. To that end, the code stipulates that smart meter installers are to offer customers energy efficiency advice and also bans sales activity being conducted during the installation.”
Like here, in UK, build guides for users to make more confident in your product.
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