Energy Services Companies struggle to convince users to save sustainably energy in their professional environment. Simultaneously, the Internet and social networks let spring up new ways of rating services providers. Indeed, “consumers have more power than ever before to call attention to bad products, services, and experiences”. Thus, app developers or luxury touristic hotels can face good and bad reviews from their customers for the value they bring. What if Energy Services Companies used social media to point their users’ bad or energy-wasting behaviours?
We’ve already seen what’s the UK Green Deal framework, how it works and it can help firms in UK to sell more. This time, let’s continue our Worldwide Energy Efficiency frameworks tour with a US one: “PACE”.
Property Assessed Clean Energy (PACE) is a way to finance energy efficiency and renewable energy upgrades to buildings that has emerged in the United States. PACE repayments appear as an additional line on a building’s property tax bill. The debt is attached to the property rather than the property owner and is repaid by the beneficiary or the building improvement.
They have nothing to sell, and yet they use interesting marketing tools to promote energy savings. Here is a good-to-see video clip the EU Commission provided to raise awareness amongst households and offices. The 3.5-minute story starts with a family which is carelessly and unknowingly wasting energy from the moment they wake up. Until something unexpectively happens…
We’ll see later on other useful and good tools firms can use to raise awareness.
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“Energy efficiency is the most important single future source of energy to supply the growing energy demand and to protect the climate. Being energy efficient in industry, mobility and housing will offer the biggest potential to use energy more efficient.”
Everybody try to be convinced of this point. But what would be our future with or without Energy Efficiency? Energy consumption and CO2 emissions should both increase by more than 50% in 2030.
In this straightforward and educational video podcast by BASF, you’ll find comprehensive practical examples of Energy Conservation Measures in manufactories, transport, household and some convincing key messages.
The United Kingdom has set itself the target of reducing carbon emissions by 80% by 2050. Within this context, the UK will have 85% of its current housing stock in 2050. Emissions from buildings account for “43% of the UK’s total greenhouse gas emissions”.
Willing to fight these issues, the UK government has launched a scheme, called the Green Deal, with the aim of helping households increase the energy efficiency of their homes. “Under this scheme, 14 millions homes could be fitted with insulation and other energy-saving measures”. Thanks to this scheme, the UK Government is expecting to create 65,000 new jobs across the supply chain.
Getting through blogs, forums and other experts’ chats, you’d notice that Building Management System manufacturers, IPMVP experts, Energy Auditors, and more generally most of Energy Efficiency Project Managers keep saying “If you can’t measure it, you can’t manage it.” If I do believe and know that information is key to successfully implement Energy Efficiency measures, I simultaneously think that measurement can be necessary but it’s never sufficient.
Let’s reflect about this interesting subject quoting the excellent Liz RYAN‘s article called “The Three Biggest Lies Told in Business”:
In a previous post, we saw that it was easy to reduce street lighting energy consumption for almost zero investment. Today, we are going to visit 7 other efficient actions with very good payback time every cities should implement to reduce their electricity consumption.
- Redeploy street lighting points: In order to avoid the excessive number of lightings by acting on the spacing and the number of lighting points, these can be redeployed according to their buildings’ architecture and to our street maintenance services. The height of the lampposts can also be optimised to ensure an optimum response to the need for functionality, safety and attractiveness of our territories.
Regarding public lighting, the European norm EN 13201, not yet mandatory, sets up the illumination levels that need to be maintained in the different categories of public areas, essentially according to the level of safety. While respecting this regulation, conceivable (almost) free actions can be set up to optimize costs: change or modernize lampposts, regularly maintain the lighting lot, choose a rational use of public lighting, etc. Essential actions, detailed below, can help transforming our existing public lighting systems into effective public lighting systems.
You feel disappointed. You’ve just presented your amazing Energy Efficiency offer to one of your leads, and it turns out that your client doesn’t seem to be completely convinced by your solution. Yet, the payback time is very decent, the investment not very high and compatible with your client’s budget and the solution is technically guaranteed. Sounds familiar?
As seen in a previous post, there are many different hurdles proactive Energy Efficiency solutions providers have to face. And even though your solution looks great, sometimes you need to align your client’s representatives’ interests. One of the means to do so is to make your offer sexy. How could it be done? Many ways of doing so.
In this very good Reuters article, Jason NEELY (REUTERS) sets out to show that Utilities’ volume-based model is no longer a sustainable profit-making vehicule, and that Energy Efficiency solutions providers start capturing the value from Utilities.
Here is a non exhaustive wrap-up of this article:
– European Utilities could be very affected by the decline of their energy revenues.
– As an example and according to Bain, “the big four [German] Utilities will lose about a third of their annual operating profits from generation […] by 2020”
Pushed by European Union regulation (such as EED, 2012/27/EU), Member States have to achieve some Energy Efficiency targets and requirements (followed through NEEAPs). Whatever the Member State you want to sell your Energy Efficiency solutions into, you may want to be supported through some facilitating regulations, incentives or subsidies.
To ensure your lobbying action to be impactful and get it ready, get through the 13following questions:
- Needless to say that unemployment is a key issue for EU Member States. Does your Energy Efficiency solution create non-relocatable jobs? Is it a labour-intensive solutions?
Because the issues for local authorities are both environmental and economical, it’s necessary for them not only to create and divide wealth for everyone, but also master the budgets and face the urban sprawl problems, pollution, life quality and mobility issues. To obtain healthy and sustainable growth, managing energy demand and research for innovating and alternative solutions are proven to be central. Thus, any land use project, rehabilitation of buildings, or investment project should require to examine its carbon and energy footprint. Several reasons thereto:
Everybody agree that Energy Efficiency is an important matter, and that it’s a priority. However, in practice, it looks as if implementing massive energy savings is much more complex than it seems to be initially. Amongst numerous reasons detailed in the attached document, 5 definitely shape the perception we have about Energy Efficiency. Here they are:
- Nobody sends you a cheque when you implement an Energy Conservation Measure! So, you can’t see it in your P&L, you can’t discount it, and you can’t value it in a Business Plan.
- It’s physically impossible to prove an energy saving! So, you can’t measure it with a meter.