The EU Energy Efficiency Directive (EED) outlines a framework of measures in order for the EU to reach its 20% energy savings target by 2020 and pave the way for more energy efficiency improvements beyond that date. Now that the Directive has entered into force, Member States must transpose it into national law and implement the many requirements in the legislation before the 2020 deadline. You struggle at seeing clearly into it? The Coalition’s Guidebook for Strong Implementation is here to help.
They have nothing to sell, and yet they use interesting marketing tools to promote energy savings. Here is a good-to-see video clip the EU Commission provided to raise awareness amongst households and offices. The 3.5-minute story starts with a family which is carelessly and unknowingly wasting energy from the moment they wake up. Until something unexpectively happens…
We’ll see later on other useful and good tools firms can use to raise awareness.
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