In this excellent Guardian article I try here to sum up, Dr Paula Owen explains why ‘gamification’ – using fun and games for serious purposes – is quickly becoming the hottest tool in the sustainability toolkit.
What’s ‘gamification’? It’s simply the concept of taking the ideas behind good games design and games mechanics and applying them to non-gaming environments.
Firms are looking to gamification to increase staff productivity; customer loyalty and, of course, bottom-line profitability. There are already many examples of gamification app, such as: