We used to talk a lot about gamification and ways to raise awareness. Here is an interesting example. SIEMENS would like to raise awareness and teach people about new forms of energy through a new, fun game called Power Matrix. It’s free, and it’s beautiful even though one thing is missing apparently: it’s all about power generation and nothing about Energy Efficiency.
Starting with a rural territory where your future city is about to develop, the goal is to provide it with a sustainable power supply through a mix of various energy technologies while keeping a budget. The game flows effortlessly through different energy sources and their effects on the community.
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How SIEMENS uses serious game to raise awareness
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As this blog points it out often, the Energy Efficiency industry seems to be growing apart into two nearly distinct camps: the technical side and the behavior side.“It’s bad enough that we now have these quantitative versus qualitative ideologies glaring at each other from opposite sides of the room, but in many instances they can work against each other.” In his very interesting blog article, NOESIS’ Ryan REID highlighted how to bridge technical and behaviour changes. I tried to sum up here the key insights:
- We all choose one or the other side and feel ours is the most important.
In this excellent Guardian article I try here to sum up, Dr Paula Owen explains why ‘gamification’ – using fun and games for serious purposes – is quickly becoming the hottest tool in the sustainability toolkit.
What’s ‘gamification’? It’s simply the concept of taking the ideas behind good games design and games mechanics and applying them to non-gaming environments.
Firms are looking to gamification to increase staff productivity; customer loyalty and, of course, bottom-line profitability. There are already many examples of gamification app, such as: