As this blog points it out often, the Energy Efficiency industry seems to be growing apart into two nearly distinct camps: the technical side and the behavior side.“It’s bad enough that we now have these quantitative versus qualitative ideologies glaring at each other from opposite sides of the room, but in many instances they can work against each other.” In his very interesting blog article, NOESIS’ Ryan REID highlighted how to bridge technical and behaviour changes. I tried to sum up here the key insights:
- We all choose one or the other side and feel ours is the most important.
Alex LASKEY, one of the OPOWER‘s founders, gave a great TED presentation about how behaviour changes can help us save energy. This is another great example how to make Energy Efficiency sexy. Here is the 8-min video and his speech I tried to wrap up.
TED: click on the image
How many of you have checked your email today? Raise your hands.
And how about finances? Anybody check that today? Credit card, investment account? How about this week?
This is a preview of
How behavioural science can lower your energy bill
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