One very efficient way to attract your potential client’s attention is to be closed to her concerns. For some of them, worldwide Energy and Climate issues, and the way they can help improve through their firm, is an important topic. As a consequence, your sales teams need to know the main figures and facts related to these issues.
Moreover, even for a priori non-interested potential client’s, Energy and Climate insights are a useful tool to introduce a sales meeting. Indeed, nobody will refuse to talk about climate change or energy depletion!
They have nothing to sell, and yet they use interesting marketing tools to promote energy savings. Here is a good-to-see video clip the EU Commission provided to raise awareness amongst households and offices. The 3.5-minute story starts with a family which is carelessly and unknowingly wasting energy from the moment they wake up. Until something unexpectively happens…
We’ll see later on other useful and good tools firms can use to raise awareness.
Source: EU Commission, SustEnergy
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